“Never mind that pharmaceutical ads are typically insufferable, treacly depictions of ‘regular’ folks running, laughing, cooking, walking on the beach, as the voiceover extols the great benefits of the drug. The premise of these ads is bizarre: If your doctor needs you, the patient, to advise him of drugs that he should be prescribing, why would you go to that doctor in the first place?” – Ari Weitzner
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