“The American idol is freedom of choice. Like all idols, there’s something very attractive about it, but freedom of choice, in itself, is devoid of value. 

“Two people stood on the rail of a high bridge. One said, “I’m free to jump. It’s my choice.” The other replied, “There’s nothing free about the choice to jump. The benefit is fleeting and the cost is negative to the extreme.”

“There may be such a thing as freedom of choice but there are no free choices. All choices come at a cost. Some choices have low costs and great benefits; some choices have great costs and low benefits. If freedom of choice is of any value, it comes through the accompanying ability to choose well.” – E.O.